Traditional Advertising
- No interactivity
- Universal targeting
- High Reach
- High cost per target customer
- Low Conversion
- Difficult to measure
Mobile Advertising
- Highly interactive
- Rapidly growing customer base
- One to One targeting
- High cost per customer
- High Conversion
- Measurable
Online Internet Advertising
- Highly Interactive
- Dependent on connectivity
- Low cost per target customer
- Psychographic targeting
- Good Conversion
- Measurable
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