Mobile advertising creates an opportunity for advertisers to uniquely target customers and prospects through a new highly interactive channel. The high engaged attention level that the mobile receives from its consumers makes it an attractive media for brands and advertising agencies to integrate into their media plans. It creates an attractive opportunity of incremental revenues for mobile operators through individualised content and increased data usage.
The mobile advertising market in India is at a nascent stage but will witness high growth in the years to come, driven by awareness towards this medium of advertising, evolving technology and ecosystem.
Need for personalisation, differentiation of message delivery, wider addressable mass market should be looked into for better results. With 3G coming facilitating Rich Media content there would be big opportunities in Mobile Advertising.
Researched by Maninder