Mobile Marketing Event Delhi – Mobile Conversations 2010

Mobile Conversations was recently held in Delhi and Maninder of Team 123oye was present there and noted the following points:

Things Marketers expect from Mobile – Engagement, interactivity, enhanced CRM and viral potential
Some big challenges – Permission and Relevance
Mobile is not an outgrowth of the internet
What is making mobile a larger media - Declining tariffs, easier access to mobile internet, better cheaper handsets, apps, smart ecosystem enablers
How is media being consumed on mobile in India – Apps, Mobile internet and browsing, SMS, Music, Voice
How brands leveraging mobile media – voice (Ad integration on voice based content, ad ring back tones), SMS(sms2.0, sms footers), mobile internet(different ad formats on top portals, wap sites), Apps(custom apps, games)
SMS 2.0 – Enhanced SMS residing as the default SMS app – colours, search, sms utilities, free content of choice for users, better messaging experience with an offline browsing advantage